Bhav is head of analytics at MOO ltd, a business card printing and design company. He manages the site & product analytics team whose role is to bring insights to the business and aid in the decision-making process. His team oversee experiments at MOO and are responsible for helping scale the experiment programme by building a test and learn culture. In the past, Bhav has managed analytics and optimisation at PhotoBox, News UK and Ladbrokes. Bhav also runs London’s biggest (and best) conversion rate optimisation, analytics and product meetup called CRAP Talks.