am an analytics, tag management and conversion specialist who has worked on a multitude of leading E-commerce solutions, apps and websites using data-driven insight and conversion optimization. I enjoy implementing and using Google Analytics, Google Tag Manager, Data Studio and other similar tech for clients. I particularly love to deliver technically challenging and impactful analytics tracking solutions that are used across businesses. I am regularly asked to use data to help generate more revenue using insight I have gleaned from connecting these various data points. My technical background is as a developer, and I am experienced in working with a variety of languages but I currently enjoy developing in iOS and MacOS using Swift to leverage CoreData, Cloudkit, UIKit, animations, network APIs, amongst other tools. I am passionate about working with business stakeholders to break down silos, formalize growth and learning processes in businesses and help improve their sites performance and experiences using a multitude of quantitative and qualitative tools. In my spare time, I blog about retail innovation on ConnectedWindow.com as well as run one of the largest hackathon groups in Europe, UK Hackathons and Jams.